Cardiovascular diseases stand out of ‘Fatal Four’ non-communicable diseases due to its death toll all over the whole world. According to the WHO report, Preventing Chronic Diseases, a Vital Investment (2005), the total number of deaths due to cardiovascular disease reach 17.1 million a year.

The lethal grasp of this silent killer is not in the developed countries alone, developing countries are also largely affected by cardiovascular diseases. In Bangladesh around 12.5% of all deaths are caused due to various types of cardiovascular diseases. Urban area is not the only place where cardiovascular diseases have knocked at. The prevalence of ischemic heart diseases among the rural population is around 3.4%.

The prevalence of hypertension, an intermediate risk factor for heart disease, kidney disease, stroke etc. has been reported at around 12% ,  in the studies. Among urban people the prevalence of hypertension is more noticeable in the slum population, a poor and disadvantaged group residing in the city, (37.5% in men and 24.5% in women).

Along with causing high death toll, cardiovascular diseases stimulate heavy economic impact. The most up to date data from the United States of America shows that cardiovascular diseases cost nearly 310.23 billion euro in direct and indirect annual costs. The economic burden of heart diseases is no longer confined to the affluent, industrialized world. The economic impact is felt both as a cost to the country’s health system as well as the loss of income and production of those affected either directly by the diseases or as caregivers to those with cardiovascular diseases, who cease to work.

To tighten the screw, World Heart Federation observes World Heart Day (September 29) every year with a number of initiatives in order to create massive awareness. This year, very immediately after the UN High-Level Summit on NCD, World Heart Day is going to be celebrated with the slogan “One World, One Home, One Heart”.

Installing this slogan at the heart, NCD-F, a platform initiated by Eminence  in association Marico Bangladesh is going to undertake ‘Corporate Health Camp’ in some of the prominent corporate giants which include Berger, HSBC, The City Bank Ltd, Ericsson Bangladesh Limited (EBL) and City Cell.

Deeply envisioned by the philosophical stance that an organization’s health is comprised of both financial health and the personal health of its members, NCD-F aims to create awareness and a sophisticated urge of corporate health wellness in the office environment. The camp intends to offer a wide range of services including height measurement, weight measurement, BMI calculation, Waist circumference measurement, Hip circumference measurement, Waist to hip ratio calculation, Blood pressure measurement, Pulse rate, Random blood glucose and Instant blood cholesterol.

This second “Corporate Health Camp” of NCD-F aims at giving comfortable and active corporate health services in order to make the professionals dynamic and efficient. Last but not least, the camp also intends to provide emotional support for the employees to enhance the possibility of greater productivity.