Understating the issue that, for making sustainable change at the national, community and at individual level mass media plays an integral role and having the fact that despite having much potential the health journalism needs much more improvement, USAID/Bangladesh, through the MEASURE DHS Project and the Center for Communication Programs of the Johns Hopkins Bloomberg School of Public Health (JHU/CCP), is working together. The objective of this consortium is to increase coverage of health and population issues in the national media with the help of Eminence (www.eminence-bd.org).

Since these activities are part of a larger program for increasing media coverage, Eminence has collaborated with other partners and important stakeholders in the country namely the Bureau of Health Education of the Directorate General of Health Services, the IEM unit of Directorate General of Family Planning, the Press Institute of Bangladesh, JATRI, MRDI, University of Dhaka, University of Rajshahi, Prothom Alo, The Daily Star, The Kaler Kontho, Daily Our Times in association with the International Herald Tribune, BDNews24 and ATN Bangla. The objective for this project is to increase journalists’ knowledge of major health and family planning issues in Bangladesh, major concepts in public health, and major sources of health information in the country. Yesterday, 26th November 2011, the project activities started with the 1st Technical Working Group meeting at Eminence premises. In yesterday’s meeting the TWG was formed and the project activities were discussed. The TWG members are from all the joint organizations and they will carry out the following activities:

  • Guide the format and content of the major deliverables for the project—handbook, mentoring program, e-toolkit, and e-learning course.
  • Review drafts of all products
  • Develop criteria for mentoring program
  • Select members of the mentoring program
  • Identify agenda for the study circles, including the format
  • Identify distribution channels of the products

The TWG will sit to undertake the activities up to six (6) times till March 2011. For more information on this project please visit out “Recent Project” section and for more update on this project please stay tuned with us!

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